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Volume 15, Issue 4
1 April 1981
European Journal of Marketing Cover Image for Volume 15, Issue 4
Case Report| April 01 1981

Marketing of Continuing Management Development Available to Purchase

Gordon Wills
Gordon Wills
Cranfield School of Management, Cranfield, UK
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-7123
Print ISSN: 0309-0566
© MCB UP Limited
1981
European Journal of Marketing (1981) 15 (4): 26–60.
https://doi.org/10.1108/EUM0000000004880

Describes how one university school applied the principles and practices of marketing to short course activities between 1975 and 1979. Reveals that the application afforded good commercial success.

Keywords:
Marketing, Management development, Universities, Business schools
This content is only available via PDF.
© MCB UP Limited
1981
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