Makes an attempt to compare the consumer market ecosystems of the less developed countries (LDC) and the more developed countries (MDC). Says that a so little research and analysis has been done of LDC markets from the consumers' perspective it is logical to set the stage for comparison using the Thai marketplace based on the study. Considers the problems and risks involved in LDC areas affecting both buyers and sellers. Examines in great detail the market system involving the largest and smallest types of Thai transactions in city and village areas. Gives out in great detail all the information within the available parameters and tabulates this is great style. Concludes that the observation of the LDC market systems were used even though these were not always of good repute.
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1 June 1982
Research Article|
June 01 1982
The Ecology of Consumer Markets Less and More Developed Countries Available to Purchase
Publisher: Emerald Publishing
Online ISSN: 1758-7123
Print ISSN: 0309-0566
© MCB UP Limited
1982
European Journal of Marketing (1982) 16 (6): 54–63.
Citation
Thorelli HB, Sentell GD (1982), "The Ecology of Consumer Markets Less and More Developed Countries". European Journal of Marketing, Vol. 16 No. 6 pp. 54–63, doi: https://doi.org/10.1108/EUM0000000004855
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