Competition in the UK automobile market: An empirical study

Profiles the changing face of the UK automobile market 1978‐80. Examines the changing fortunes of the four major British producers – BL, Ford, Vauxhall and Talbot – in the light of political and economic factors and the emergence of increased competition from imports. Outlines methods used by Western Europeans and the Japanese to establish themselves in the UK market and subsequently increase their share of the market. Highlights the weaknesses of UK manufacturers – the limited size of UK plants, a tendency for model overlap and industrial relations problems. Explores the nature of competition in the UK market and the effectiveness of advertising. Concludes that UK manufacturers need to launch products perceived as modern, value for money and reliable if they are to combat the ever‐increasing threat from foreign competitors.