The Definition of Market Segments for Leisure Centre Services: Theory and Practice

Explains the concept of market segmentation and uses the results of two surveys carried out in two urban areas of the UK to illustrate how leisure centre managers might improve their performance in terms of volume and cost‐effectiveness. Reveals that the concept of customer segmentation within a catchment area does have some practical validity, and that there is evidence to suggest a planned approach to managing a leisure centre using this information would be of benefit.