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Volume 18, Issue 2
1 February 1984
European Journal of Marketing Cover Image for Volume 18, Issue 2
Case Report| February 01 1984

A Reference Library Talks to its Users Available to Purchase

A. Durcan
A. Durcan
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-7123
Print ISSN: 0309-0566
© MCB UP Limited
1984
European Journal of Marketing (1984) 18 (2): 65–71.
https://doi.org/10.1108/EUM0000000004770

Outlines a recent experiment in user research carried out by Derbyshire Library Service, by means of a survey. Seeks to discover if the right range of services or products are being provided for user's needs. Concludes that such surveys may provide a catalyst for change in that they can be used as a basis on which to make decisions to improve the performance of the library service.

Keywords:
Customer satisfaction, Information services, Performance measurement, Reference libraries, United Kingdom
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© MCB UP Limited
1984
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