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Volume 2, Issue 4
1 April 1968
European Journal of Marketing Cover Image for Volume 2, Issue 4
Research Article| April 01 1968

Forecasting problems in the gas industry

F.J. Johnson
Gas Cannall UK
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-7123
Print ISSN: 0309-0566
© MCB UP Limited
1968
European Journal of Marketing (1968) 2 (4): 287–297.
https://doi.org/10.1108/EUM0000000005261

Stresses the importance of forecasting in essential supply industries such as the gas industry with regard to storing the product. Examines some of the problems encountered in this area and how they are dealt with.

Keywords: Forecasting, Gas industry, Resource management
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© MCB UP Limited
1968
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