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Volume 20, Issue 9
1 September 1986
European Journal of Marketing Cover Image for Volume 20, Issue 9
Literature Review| September 01 1986

HAT Research

George Harrison
George Harrison
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-7123
Print ISSN: 0309-0566
© MCB UP Limited
1986
European Journal of Marketing (1986) 20 (9): 72–73.
https://doi.org/10.1108/EUM0000000004668

Discusses aims and objectives of the History of Advertising Trust (HAT) in stimulating research into this subject in Britain. Gives details of main members and contacts and lists out the main projects with which HAT is involved.

Keywords: Advertising, Bibliography, History of Advertising Trust, Recruitment, Regulations
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© MCB UP Limited
1986
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