Skip to Main Content
Article navigation
Volume 23, Issue 5
1 May 1989
European Journal of Marketing Cover Image for Volume 23, Issue 5
Research Article| May 01 1989

The Future US Business Environment with Strategic Marketing Implications for European Exporters Available to Purchase

Syed H. Akhter;
Syed H. Akhter
Search for other works by this author on:
This Site
PubMed
Google Scholar
Gene R. Laczniak
Gene R. Laczniak
Search for other works by this author on:
This Site
PubMed
Google Scholar
Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-7123
Print ISSN: 0309-0566
© MCB UP Limited
1989
European Journal of Marketing (1989) 23 (5): 58–74.
https://doi.org/10.1108/EUM0000000000570

The views of Fortune 500 vice‐presidents of marketing and planning concerning future competitive environments, technological developments, political developments and marketing mix variables are presented. The composite picture developed from their world views helps highlight the strategic business areas that international marketers,especially exporters to the USA, should seriously examine before developing their international marketing strategies.

Keywords:
Environment, Europe, Export marketing, International marketing, Marketing mix, Strategic marketing
This content is only available via PDF.
© MCB UP Limited
1989
You do not currently have access to this content.
Don't already have an account? Register

Purchased this content as a guest? Enter your email address to restore access.

Please enter valid email address.
Email address must be 94 characters or fewer.
Pay-Per-View Access
$41.00
Rental
This article is also available for rental through DeepDyve. Read this now at DeepDyve
163 Views
2 Crossref
View Metrics
Navigating through turbulence – CMO’s role in times of disruption
When they like and when they comment: drivers of consumer engagement on social media
Say no to highly processed foods: do difficult-to-pronounce brand names lead to health concerns?
Killing brands with kindness: Consumer-driven online value destruction

Suggested Reading

Marketing‐Mix Standardisation: An Integrated Approach in Global Marketing
European Journal of Marketing (October,1988)
Export performance: multiple predictors and multiple measures approach
Asia Pacific Journal of Marketing and Logistics (June,2014)
Strategic marketing planning: a twenty‐first century perspective
International Marketing Review (February,2004)
Discriminant analysis in export research: an imperative for methodological rigor
Asia Pacific Journal of Marketing and Logistics (January,2017)
International marketing presentations: some options
European Journal of Marketing (February,1972)

Related Chapters

A Taxonomy of Export-Pricing Strategies and Their Performance in International Markets
International Marketing in the Fast Changing World
Conclusion: Theoretical and Managerial Considerations
The World Meets Asian Tourists
Marketing Strategies for Commercialization of New Technologies
Technological Innovation: Generating Economic Results

Recommended for you

These recommendations are informed by your reading behaviors and indicated interests.

Cited By

Google Scholar
CrossRef (2)
This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal