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This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000005006. When citing the article, please cite: J.R.C. Wensley, (1977), “Effective Decision Aids in Marketing”, European Journal of Marketing, Vol. 11 Iss: 1, pp. 62 - 71.
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© MCB UP Limited
1989
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