International Marketing Ethics: Problems Encountered by Australian Firms

The international marketing ethics problems encountered by a representative sample of Australian firms engaged in international business are examined. The executive in charge of international marketing in 38 firms (a 25 per cent response rate) provided information on the types of ethical problems they have most commonly confronted. Bribery was overwhelmingly the most common ethical problem. In addition,a comparison is made between the Australian results and the results of a similar study conducted in the United States. This comparison reveals many striking similarities.