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Volume 26, Issue 8-9
1 August 1992
European Journal of Marketing Cover Image for Volume 26, Issue 8-9
Research Article| August 01 1992

Distribution Strategies of European Retailers

Publisher: Emerald Publishing
Online ISSN: 1758-7123
Print ISSN: 0309-0566
© MCB UP Limited
1992
European Journal of Marketing (1992) 26 (8-9): 35–47.
https://doi.org/10.1108/EUM0000000000643

Discusses physical distribution and logistics strategies of European retailers. Argues that UK‐evolved strategies are markedly different from their continental European counterparts – the differences being a significant factor of retailers with pan‐European aspirations.

Keywords: Distribution operations, Europe, Logistics, Marketing strategy, Retail trade, United Kingdom
© MCB UP Limited
1992
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