Reflections on Jazz and Teaching: Benny and Gene, Woody and We Available to Purchase

Based on an analogy with a recently revived film of The Benny Goodman Story, draws some marketing‐related parallels between jazz musicianship and teaching. Specifically, as in the case of artists, professors may often pursue a product‐oriented strategy stubbornly dedicated to honouring their own convictions at the expense of a customer‐oriented quest for greater potential popularity. Illustrates through an interview with Woody Herman that, as with jazz musicians, so with teachers: one hopes that integrity will win true listeners.