Describes research carried out on the financial performance and operational management of UK subsidiaries of parent organizations based in Eastern Europe and the former USSR. Summarizes earlier research when the Soviet Union and Eastern Europe were planned economies, before discussing a recent update of those earlier studies following the recent political and economic changes that have occurred in the former socialist countries. Results highlight the continuities and differences in financial performance, policies and operations of the Western subsidiaries of the former socialist multinationals. Concludes with a discussion of these results, and an evaluation of the extent of the processes of transition of these organizations from socialist multinationals to capitalist entrepreneurs.
Article navigation
1 December 1995
Review Article|
December 01 1995
From “red multinationals” to capitalist entrepreneurs? Available to Purchase
Ruth King;
Ruth King
Loughborough University, Leicestershire, UK
Search for other works by this author on:
Malcolm Hill;
Malcolm Hill
Loughborough University, Leicestershire, UK
Search for other works by this author on:
John Cornforth
John Cornforth
Loughborough University, Leicestershire, UK
Search for other works by this author on:
Publisher: Emerald Publishing
Online ISSN: 1758-7123
Print ISSN: 0309-0566
© MCB UP Limited
1995
European Journal of Marketing (1995) 29 (13): 6–22.
Citation
King R, Hill M, Cornforth J (1995), "From “red multinationals” to capitalist entrepreneurs?". European Journal of Marketing, Vol. 29 No. 13 pp. 6–22, doi: https://doi.org/10.1108/03090569510102478
Download citation file:
Suggested Reading
The Role of Marketing in Economic Development
European Journal of Marketing (June,1982)
Marketing – in Chaos or Transition?
European Journal of Marketing (March,1994)
Marketing and Globalization
European Journal of Marketing (June,2003)
Making industrial new product development market led
Marketing Intelligence & Planning (July,1995)
The Role of Cross‐cultural Negotiations in International Marketing
Marketing Intelligence & Planning (February,1992)
Related Chapters
Multinationals and the European Poor: Reverse Knowledge Transfer or ad hoc Solutions?
International Business in a VUCA World: The Changing Role of States and Firms
Teams, Autonomy, and the Financial Performance of Firms: New Evidence from Panel Data
Advances in the Economic Analysis of Participatory and Labor-Managed Firms
The East India Company: The First Modern Multinational?
Multinational Corporations and Organization Theory: Post Millennium Perspectives
Recommended for you
These recommendations are informed by your reading behaviors and indicated interests.
