A factor analytic study of the sources of meaning in hedonic consumption Available to Purchase

“Experience” is gaining popularity in marketing research. Interest in the experience of consumption is growing and more frequent reference is made to the consumption of experience. Despite this, there is still a paucity of published work that explores how people consume experience or why they choose to do so. One form of experience that merits further attention is participation in sports.

In this paper we report the findings of a quantitative study of the sources of meaning underlying participation amongst kayakers in the UK. The study builds upon published ethnographic research in the consumption of adventure sports (Arnould and Price,...