Government demarketing: different approaches and mixed messages

To compare three demarketing campaigns.

This is a commentary piece which compares three campaigns those aiming to reduce smoking, excessive drinking and the use of the motorcars – undertaken by the United Kingdom government and considers the different approaches being used.

The article highlights areas where there appears to be a conflict between the particular demarketing campaign and other initiatives.

Outlines some of the different approaches that can be employed by government when trying to demarket the use of products or commodities.