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Volume 5, Issue 1
1 January 1971
European Journal of Marketing Cover Image for Volume 5, Issue 1
Research Article| January 01 1971

The future development of retail and wholesale distribution in Western Europe: an analysis of trends up to 1980

Bruno Tietz
University of Saarbrücken
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-7123
Print ISSN: 0309-0566
© MCB UP Limited
1971
European Journal of Marketing (1971) 5 (1): 42–55.
https://doi.org/10.1108/EUM0000000005153

Looks at the current status of retail distribution in the European Economic Community. Forecasts likely future developments and problems, suggesting that decisions on distribution will increasingly be made on a supra‐institutional level.

Keywords: Organizational development, Distribution management, Retail trade, Wholesale trade, Marketing, European Union
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© MCB UP Limited
1971
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