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Volume 5, Issue 4
1 April 1971
European Journal of Marketing Cover Image for Volume 5, Issue 4
Research Article| April 01 1971

A decision system for competitive bidding Available to Purchase

D. Wood
D. Wood
Manchester Business School, Manchester, UK
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-7123
Print ISSN: 0309-0566
© MCB UP Limited
1971
European Journal of Marketing (1971) 5 (4): 168–177.
https://doi.org/10.1108/EUM0000000005170

Describes a model for adapting successful bidding strategies, placing it in the context of a company's overall structure and competitive strategy. Lists the benefits of the decision system approach, revealing it to be a useful tool in a management information and control system.

Keywords:
Models, Tendering, Strategy, Competitive strategy, Decision making, Marketing information systems
This content is only available via PDF.
© MCB UP Limited
1971
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