International market selection and export performance: a transaction cost analysis

Xinming He is a Senior Lecturer in Marketing at Durham University Business School. He holds a PhD from King’s College London. He is the winner of several Best Paper awards in international marketing and international business, and publishes in leading international journals including Journal of Management and International Business Review. He is a reviewer of Journal of Marketing Management, International Marketing Review, International Business Review, Journal of Strategy Marketing and China: An International Journal, etc. His current research focuses on how organizational resources/capabilities (i.e., market orientation and networks) influence a company’s internationalization strategies such as international market selection and export channel selection.

Zhibin Lin is a Senior Lecturer in Marketing at Newcastle Business School, Northumbria University. He has over 10 years of marketing management experience in the airline industry before pursuing a career in the academia. His research interests include: the effects of loyalty programs; destination image, quality and tourist experiences; consumer attitude toward organic, green, ethical and fair-trade products; and consumer ethnocentrism and country of origin image in international retailing.

Yingqi Wei is a Professor of International Business at Leeds University Business School, University of Leeds. She holds a PhD from Aston University. She has previously held several academic posts at Rutgers, the State University of New Jersey, University of Bradford, University of Sheffield and University of Lancaster. She also taught at Helsinki School of Economics, Finland; Sun Yat-sen University, China, and Hunan University, China. She has served as a member of the Editorial Board of the Journal of Chinese Economic and Business Studies and a member of the Board of Directors of the Chinese Economic Association (UK). Professor Wei’s main research interests are foreign direct investment, international trade and economic development. Her recent research work has been on the impact of foreign direct investment on the Chinese economy, with particular reference to technology diffusion and innovation.