The selfie phenomenon – consumer identities in the social media marketplace

Richard Kedzior is an Assistant Professor of Markets, Innovation and Design at Bucknell University’s School of Management. As a Consumer Researcher, he focuses on issues at the intersection of culture and technology such as digital materiality. His recent work on the interplay of digital technologies and consumer identities has been published in Journal of Marketing Management. His articles have also been published in numerous edited volumes dedicated to consumption and consumer culture.

Douglas E. Allen is Chair of Markets, Innovation and Design at Bucknell University’s School of Management. His research focuses on consumer culture and emphasizes practice theory in the context of various domains of experience, ranging from consumer choice to financial investing practices. His work has appeared in a number of journals in marketing, consumer research and finance.

Jonathan Schroeder is the William A. Kern Professor in the School of Communication at Rochester Institute of Technology. His PhD is from the University of California-Berkeley. He is the author of Visual Consumption, co-author of From Chinese Brand Culture to Global Brands: Insights from Aesthetics, Fashion and History, editor of Brands: Interdisciplinary Perspectives and Conversations on Consumption and co-editor of Brand Culture and The Routledge Companion to Visual Organization. He is editor at large of the interdisciplinary journal Consumption Markets & Culture and serves on the editorial boards of Advertising and Society Review, Critical Studies in Fashion and Beauty, European Journal of Marketing, International Journal of Indian Culture and Business Management, Journal of Business Research, Journal of Historical Research in Marketing, Journal of Macromarketing, Marketing Theory and Visual Methodologies. He has held visiting appointments at Wesleyan University, Göteborg University Sweden, University of Auckland, New Zealand, Bocconi University in Milan, Indian School of Business, Hyderabad, and the Shanghai International Business and Economics University. Current research focuses on the intersection of branding, design and visual culture. He is completing a book (with Janet Borgerson) Designed for Hi-Fi Living: The LP in Mid-century America for MIT Press.