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Purpose
The purpose of this paper is to reflect and comment upon Nenonen et al.’s paper on theorizing with managers.
Design/methodology/approach
The paper is a personal comment and reflection.
Findings
The author finds much to support in Nenonen et al.’s work, although also some areas where future work could build on it further.
Originality/value
This commentary extends Nenonen et al.’s work.
© Emerald Publishing Limited
2017
Emerald Publishing Limited
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