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Compares marketing approaches in 12 countries for wheat, coffee, cocoa, citrus and bananas, in some major product countries. Looks at Australia for wheat marketing along with Canada and the USA; coffee marketing is covered by Kenya, Uganda and Brazil; cocoa marketing is covered by Ghana, Nigeria and Brazil; citrus marketing involves Israel, South Africa and the USA; bananas are covered by Jamaica and Brazil. Explores all of these in depth and discusses them with breakdowns of figures.
Keywords:
Commodities,
Marketing systems,
Marketing,
Australia,
Canada,
USA,
Kenya,
Uganda,
Brazil,
Ghana,
Nigeria,
Israel,
South Africa,
Jamaica
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1972
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