Statutory marketing in a developing economy

Explores the role of boards and co‐operatives in the total marketing system and concludes they should be left to compete openly with the private sector. Examines this with regard to the open market in Africa and how it is still, to some extent, a social institution. States that there are three basic categories of tribal groupings in North America, Africa and the South Pacific, these are: individualist; competitive; and co‐operative, these are discussed and explained in detail. Concludes that the study has not questioned the existence of boards and co‐operatives, it has set out their roles in and contributions to, the marketing system, suggesting ways in which both can be made more effective.