Skip to Main Content
Article navigation
Volume 7, Issue 1
1 January 1973
European Journal of Marketing Cover Image for Volume 7, Issue 1
Research Article| January 01 1973

Methods for handling competition in dynamic market models Available to Purchase

Randall L. Schultz
Randall L. Schultz
Purdue University, Lafayette, Indiana, USA
Search for other works by this author on:
This Site
PubMed
Google Scholar
Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-7123
Print ISSN: 0309-0566
© MCB UP Limited
1973
European Journal of Marketing (1973) 7 (1): 18–27.
https://doi.org/10.1108/EUM0000000005095

Reviews various methods for handling competition in dynamic market models. Proposes a research strategy which considers the method in relation to quantitative considerations of market validity and behavioural factors of implementation. Gives a case study where this research strategy is applied.

Keywords:
Dynamic scheduling, Marketing, Models, Competitive strategy, Consumer behaviour
This content is only available via PDF.
© MCB UP Limited
1973
You do not currently have access to this content.
Don't already have an account? Register

Purchased this content as a guest? Enter your email address to restore access.

Please enter valid email address.
Email address must be 94 characters or fewer.
Pay-Per-View Access
$41.00
Rental
This article is also available for rental through DeepDyve. Read this now at DeepDyve
194 Views
1 Crossref
View Metrics
Consumer existentialist disengagement: a Kierkegaardian perspective on unethical consumption
Navigating through turbulence – CMO’s role in times of disruption
When they like and when they comment: drivers of consumer engagement on social media
Say no to highly processed foods: do difficult-to-pronounce brand names lead to health concerns?

Suggested Reading

Two‐stop Shopping or Polarization: : Whither UK Grocery Shopping?
Retail and Distribution Management (February,1994)
The consumer decision‐making process
European Journal of Marketing (February,1971)
Delineating the Boundaries of Marketing
European Journal of Marketing (April,1985)
Perception of Product Quality in a Static State Utility Model
European Journal of Marketing (March,1990)
Success and Failure in Marketing Innovation: Videotape vs Laservision
Management Decision (July,1990)

Related Chapters

From Businesses-Centric to Consumers-Centric: A Shift of Power in AI-Driven Social Media
Marketing 5.0: The Role of Human-Mimicking Technology
Marketing in Cooperation with Technology to Form New Directives in Consumer Life
Marketing Management in Turkey
Fast Food Consumer Shifts: Analysing Trends and Solutions
AI-Powered Business Innovation Strategies, Governance and Sustainability: Interdisciplinary Perspectives

Recommended for you

These recommendations are informed by your reading behaviors and indicated interests.

Cited By

Google Scholar
CrossRef (1)
This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal