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Volume 7, Issue 3
1 March 1973
European Journal of Marketing Cover Image for Volume 7, Issue 3
Research Article| March 01 1973

Trading Stamps and retail prices Available to Purchase

J. F. Pickering
J. F. Pickering
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-7123
Print ISSN: 0309-0566
© MCB UP Limited
1973
European Journal of Marketing (1973) 7 (3): 176–188.
https://doi.org/10.1108/EUM0000000005112

Considers the main arguments on the question of the effect of the adoption of trading stamps on retail prices. Reveals from the studies that under normal conditions trading stamps are an effective and worthwhile form of promotion to the retailer and the consumer.

Keywords:
Retailing, Sales promotions, Vouchers, Marketing, Pricing
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© MCB UP Limited
1973
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