The Customer‐Seller Value Match Available to Purchase

Investigates customer‐seller value match phenomena and highlights some concepts demanding comprehensive examination by the marketing profession. Adumbrates that a successful marketing policy sells to a defined client, not merely sells indiscriminately. Looks at effective promotion – either across the counter or as a national advertising campaign – and enfolds the product in psychosociological values that customers can recognise and aspire to. Concludes that the process of value‐change is a long and complex business in which marketing plays a part.