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Andrea Pérez
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Journal Articles

Integrating Chinese cultural philosophies on the effects of employee friendliness, helpfulness and respectfulness on customer satisfaction

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Matthew Tingchi Liu, Li Yan, Ian Phau, Andrea Perez, Min Teah
Journal: European Journal of Marketing
European Journal of Marketing (2016) 50 (3-4): 464–487.
https://doi.org/10.1108/EJM-01-2015-0025
Published: 11 April 2016
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Journal Articles

The effect of corporate associations on consumer behaviour

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Andrea Pérez, María del Mar García de los Salmones, Ignacio Rodríguez del Bosque
Journal: European Journal of Marketing
European Journal of Marketing (2013) 47 (1-2): 218–238.
https://doi.org/10.1108/03090561311285529
Published: 08 February 2013
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