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Journal Articles

Trade fairs as engagement platforms: the interplay between physical and virtual touch points

Maria Sarmento, Cláudia Simões

European Journal of Marketing (2019) 53 (9): 1782–1807.

https://doi.org/10.1108/EJM-10-2017-0791

Published: 20 February 2019

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Journal Articles

Establishing the scope of marketing practice: insights from practitioners

Sally Dibb, Cláudia Simões, Robin Wensley

European Journal of Marketing (2014) 48 (1-2): 380–404.

https://doi.org/10.1108/EJM-04-2011-0212

Published: 04 February 2014

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Journal Articles

Informing a new business‐to‐business relationship:: Corporate identity and the emergence of a relationship identity

Cláudia Simões, Katy J. Mason

European Journal of Marketing (2012) 46 (5): 684–711.

https://doi.org/10.1108/03090561211212476

Published: 25 May 2012

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