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Clifford J. Shultz
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Journal Articles
The societal conundrum of intellectual property rights: A game‐theoretical approach to the equitable management and protection of IPR
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2002) 36 (5-6): 667–688.
Published: 01 June 2002
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2002) 36 (5-6)
Published: 01 June 2002
Journal Articles
From segmentation to fragmentation: Markets and marketing strategy in the postmodern era
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1997) 31 (3-4): 183–207.
Published: 01 April 1997
