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Marketing in Romania: The Challenges of the Transition from a Centrally‐planned Economy to a Consumer‐oriented Economy

Dana‐Nicoleta Lascu, Lalita A. Manrai, Ajay K. Manrai

European Journal of Marketing (1993) 27 (11-12): 102–120.

https://doi.org/10.1108/EUM0000000000657

Published: 01 December 1993

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