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Investigating the effects of political correctness in social marketing messaging

Francisco Guzmán, Diego Alvarado-Karste, Fayez Ahmad, David Strutton, Eric L. Kennedy

European Journal of Marketing (2024) 58 (11): 2473–2507.

https://doi.org/10.1108/EJM-05-2023-0375

Published: 18 October 2024

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Journal Articles

Negative online reviews, brand equity and emotional contagion

Fayez Ahmad, Francisco Guzmán

European Journal of Marketing (2021) 55 (11): 2825–2870.

https://doi.org/10.1108/EJM-10-2019-0820

Published: 22 June 2021

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Journal Articles

The influence of political candidate brands during the 2012 and 2016 US presidential elections

Eric Van Steenburg, Francisco Guzmán

European Journal of Marketing (2019) 53 (12): 2629–2656.

https://doi.org/10.1108/EJM-06-2018-0399

Published: 08 August 2019

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Journal Articles

Determinants of brand resurrection movements: Why consumers want dead brands back?

Arezoo Davari, Pramod Iyer, Francisco Guzmán

European Journal of Marketing (2017) 51 (11-12): 1896–1917.

https://doi.org/10.1108/EJM-02-2016-0096

Published: 14 November 2017

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Journal Articles

Public‐private collaborations: branded public services?

Francisco Guzmán, Vicenta Sierra

European Journal of Marketing (2012) 46 (7-8): 994–1012.

https://doi.org/10.1108/03090561211230160

Published: 20 July 2012

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Journal Articles

Relationalism in marketing channels and marketing strategy

Audhesh K. Paswan, Charles Blankson, Francisco Guzman

European Journal of Marketing (2011) 45 (3): 311–333.

https://doi.org/10.1108/03090561111107212

Published: 05 April 2011

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Investigating the effects of political correctness in social marketing messaging

Negative online reviews, brand equity and emotional contagion

The influence of political candidate brands during the 2012 and 2016 US presidential elections

Determinants of brand resurrection movements: Why consumers want dead brands back?

Public‐private collaborations: branded public services?

Relationalism in marketing channels and marketing strategy

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