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Günther Botschen
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Journal Articles

Strategy paradigms for the management of quality:dealing with complexity

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Ian A. Combe, Günther Botschen
Journal: European Journal of Marketing
European Journal of Marketing (2004) 38 (5-6): 500–523.
https://doi.org/10.1108/03090560410529187
Published: 01 May 2004
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Journal Articles

Using means‐end structures for benefit segmentation: An application to services

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Günther Botschen, Eva M. Thelen, Rik Pieters
Journal: European Journal of Marketing
European Journal of Marketing (1999) 33 (1-2): 38–58.
https://doi.org/10.1108/EUM0000000004491
Published: 01 February 1999
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