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Journal Articles

Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management

Gábor Hoványi

European Journal of Marketing (2009) 43 (3-4): 563–565.

https://doi.org/10.1108/03090560910935587

Published: 03 April 2009

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Journal Articles

Rethinking Public Relations: PR Propaganda and Democracy

Gábor Hoványi

European Journal of Marketing (2009) 43 (1-2): 296–298.

https://doi.org/10.1108/03090560910923337

Published: 13 February 2009

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Journal Articles

Strategy Moves: 14 Complete Attack and Defence Strategies for Competitive Advantage

Gábor Hoványi

European Journal of Marketing (2007) 41 (7-8): 972–974.

https://doi.org/10.1108/03090560710752483

Published: 31 July 2007

View article titled, Strategy Moves: 14 Complete Attack and Defence Strategies for Competitive Advantage

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Journal Articles

How Not to Come Second

Gábor Hoványi

European Journal of Marketing (2007) 41 (7-8): 971–972.

https://doi.org/10.1108/03090560710752492

Published: 31 July 2007

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Journal Articles

Developing Strategies for International Business. The WRAP Process

Gábor Hoványi

European Journal of Marketing (2006) 40 (5-6): 718–719.

https://doi.org/10.1108/03090560610657912

Published: 01 May 2006

View article titled, Developing Strategies for International Business. The WRAP Process

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Journal Articles

Revealing the Corporation. Perspectives on Identity, Image, Reputation, Corporate Branding and Corporate‐level Marketing

Gábor Hoványi DSc

European Journal of Marketing (2004) 38 (5-6): 722–724.

https://doi.org/10.1108/03090560410529312

Published: 01 May 2004

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Journal Articles

Marketing strategy in socialist industrial enterprises

Gábor Hoványi

European Journal of Marketing (1972) 6 (1): 42–50.

https://doi.org/10.1108/EUM0000000005123

Published: 01 January 1972

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Journal Articles

The Hungarian marketing scene

Gabor Hoványi

European Journal of Marketing (1971) 5 (3): 73–82.

https://doi.org/10.1108/EUM0000000005160

Published: 01 March 1971

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Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management

Rethinking Public Relations: PR Propaganda and Democracy

Strategy Moves: 14 Complete Attack and Defence Strategies for Competitive Advantage

How Not to Come Second

Developing Strategies for International Business. The WRAP Process

Revealing the Corporation. Perspectives on Identity, Image, Reputation, Corporate Branding and Corporate‐level Marketing

Marketing strategy in socialist industrial enterprises

The Hungarian marketing scene

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