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Journal Articles

Who's who in brand communities – and why?

Hans Ouwersloot, Gaby Odekerken‐Schröder
Journal: European Journal of Marketing
European Journal of Marketing (2008) 42 (5-6): 571–585.
https://doi.org/10.1108/03090560810862516
Published: 30 May 2008
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Journal Articles

Consumers’ trade‐off between relationship, service package and price: An empirical study in the car industry

Gaby Odekerken‐Schröder, Hans Ouwersloot, Jos Lemmink, Janjaap Semeijn
Journal: European Journal of Marketing
European Journal of Marketing (2003) 37 (1-2): 219–242.
https://doi.org/10.1108/03090560310454262
Published: 01 February 2003
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Journal Articles

Moments of sorrow and joy: An empirical assessment of the complementary value of critical incidents in understanding customer service evaluations

Gaby Odekerken‐Schröder, Marcel van Birgelen, Jos Lemmink, Ko de Ruyter, Martin Wetzels
Journal: European Journal of Marketing
European Journal of Marketing (2000) 34 (1-2): 107–125.
https://doi.org/10.1108/03090560010306232
Published: 01 February 2000
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