Page 1 | Search Results | European Journal of Marketing | Emerald Publishing

Skip to Main Content

1-1 of 1

Sort by

Sort Order Select

Journal Articles

On the ability of ad agencies to assist in developing one‐to‐one communication: Measuring “the core of dialogue”

European Journal of Marketing (1998) 32 (11-12): 1124–1137.

https://doi.org/10.1108/03090569810243758

Published: 01 December 1998

View article titled, On the ability of ad agencies to assist in developing one‐to‐one communication: Measuring “the core of dialogue”

Add to Citation Manager for On the ability of ad agencies to assist in developing one‐to‐one communication: Measuring “the core of dialogue”