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Jörg Henseler
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2023) 57 (6): 1737–1757.
Published: 17 August 2022
Journal Articles
Assessing the overall fit of composite models estimated by partial least squares path modeling
Open Access
Journal:
European Journal of Marketing
European Journal of Marketing (2023) 57 (6): 1678–1702.
Published: 13 April 2022
Journal Articles
Creating customer loyalty through service customization
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2012) 46 (3-4): 331–356.
Published: 30 March 2012
