Skip to Main Content
Jennifer Lees‐Marshment
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles

Marketing in a crisis: lessons from the “COVID election” in New Zealand

Available to Purchase
Edward Elder, Jennifer Lees-Marshment, Neil Thomas Bendle
Journal: European Journal of Marketing
European Journal of Marketing (2022) 56 (8): 2340–2368.
https://doi.org/10.1108/EJM-10-2021-0763
Published: 15 September 2022
View article titled, Marketing in a crisis: lessons from the “COVID election” in New Zealand
Open the PDF for Marketing in a crisis: lessons from the “COVID election” in New Zealand in another window
Add to Citation Manager for Marketing in a crisis: lessons from the “COVID election” in New Zealand
Journal Articles

The product, sales and market‐oriented party ‐ How Labour learnt to market the product, not just the presentation

Available to Purchase
Jennifer Lees‐Marshment
Journal: European Journal of Marketing
European Journal of Marketing (2001) 35 (9-10): 1074–1084.
https://doi.org/10.1108/EUM0000000005959
Published: 01 October 2001
View article titled, The product, sales and market‐oriented party ‐ How Labour learnt to market the product, not just the presentation
Open the PDF for The product, sales and market‐oriented party ‐ How Labour learnt to market the product, not just the presentation in another window
Add to Citation Manager for The product, sales and market‐oriented party ‐ How Labour learnt to market the product, not just the presentation
This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal

Gift article access

As a benefit of your subscription, you can share temporary access to restricted articles.

Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.

Please sign in to your personal account to gift article access.

Register

Gift article access

As a benefit of your subscription, you can share temporary access to restricted articles.

Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.

Gift articles remaining: --

Gift article access

Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.

Gift articles remaining: --

Gift article access

As a benefit of your subscription, you can share temporary access to restricted articles.

Each link will stop working after 30 days or 10 uses.

You have reached the limit of 10 links within a 30 day period.

Sharing Unavailable

Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.