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László Kárpáti
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Journal Articles

Knowledge‐Based Marketing: The 21st Century Competitive Edge

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Laszlo Karpati
Journal: European Journal of Marketing
European Journal of Marketing (2005) 39 (1-2): 231–234.
https://doi.org/10.1108/03090560510572106
Published: 01 January 2005
View article titled, Knowledge‐Based Marketing: The 21st Century Competitive Edge
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Journal Articles

Smart Things to Know about Marketing

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Laszlo Karpati
Journal: European Journal of Marketing
European Journal of Marketing (2003) 37 (1-2): 330–334.
https://doi.org/10.1108/ejm.2003.37.1_2.330.2
Published: 01 February 2003
View article titled, Smart Things to Know about Marketing
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Journal Articles

How to Develop a Strategic Marketing Plan. A Step‐by‐Step Guide

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László Kárpáti
Journal: European Journal of Marketing
European Journal of Marketing (2001) 35 (11-12): 1398–1402.
https://doi.org/10.1108/ejm.2001.35.11_12.1398.1
Published: 01 December 2001
View article titled, How to Develop a Strategic Marketing Plan. A Step‐by‐Step Guide
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