Page 1 | Search Results | European Journal of Marketing | Emerald Publishing

Skip to Main Content

1-3 of 3

Sort by

Sort Order Select

Journal Articles

Store image influences in consumers’ perceptions of store brands: the moderating role of value consciousness

Elena Delgado-Ballester, Miguel Hernandez-Espallardo, Augusto Rodriguez-Orejuela

European Journal of Marketing (2014) 48 (9-10): 1850–1869.

https://doi.org/10.1108/EJM-02-2012-0087

Published: 02 September 2014

View article titled, Store image influences in consumers’ perceptions of store brands: the moderating role of value consciousness

Add to Citation Manager for Store image influences in consumers’ perceptions of store brands: the moderating role of value consciousness

Journal Articles

Building online brands through brand alliances in internet

Elena Delgado‐Ballester, Miguel Hernández‐Espallardo

European Journal of Marketing (2008) 42 (9-10): 954–976.

https://doi.org/10.1108/03090560810891091

Published: 19 September 2008

View article titled, Building online brands through brand alliances in internet

Add to Citation Manager for Building online brands through brand alliances in internet

Journal Articles

Unilateral control and the moderating effects of fairness on the target's performance in asymmetric channel partnerships

Miguel Hernández‐Espallardo, Narciso Arcas‐Lario

European Journal of Marketing (2003) 37 (11-12): 1685–1702.

https://doi.org/10.1108/03090560310495410

Published: 01 December 2003

View article titled, Unilateral control and the moderating effects of fairness on the target's performance in asymmetric channel partnerships

Add to Citation Manager for Unilateral control and the moderating effects of fairness on the target's performance in asymmetric channel partnerships