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Dual nature of cause‐brand fit: Influence on corporate social responsibility consumer perception

Enrique Bigné, Rafael Currás‐Pérez, Joaquín Aldás‐Manzano

European Journal of Marketing (2012) 46 (3-4): 575–594.

https://doi.org/10.1108/03090561211202620

Published: 30 March 2012

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