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Journal Articles

The impact of ethical logos on purchase intention: the mediating role of product social responsibility

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Véronique Collange, Yohan Bernard, Aurore Ingarao, Sarra Zarrouk-Karoui
Journal: European Journal of Marketing
European Journal of Marketing (2025) 59 (4): 849–878.
https://doi.org/10.1108/EJM-02-2023-0112
Published: 25 February 2025
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Journal Articles

Products labeled as “made in domestic country”: the brand matters

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Yohan Bernard, Véronique Collange, Aurore Ingarao, Sarra Zarrouk-Karoui
Journal: European Journal of Marketing
European Journal of Marketing (2020) 54 (12): 2965–2987.
https://doi.org/10.1108/EJM-04-2018-0229
Published: 31 August 2020
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