Page 1 | Search Results | European Journal of Marketing | Emerald Publishing

Skip to Main Content

1-3 of 3

Sort by

Journal Articles

The Role of Geodemographics in Segmenting and Targeting Consumer Markets: A Delphi Study

V.‐W. Mitchell, Peter J. McGoldrick

European Journal of Marketing (1994) 28 (5): 54–72.

https://doi.org/10.1108/03090569410062032

Published: 01 May 1994

View article titled, The Role of Geodemographics in Segmenting and Targeting Consumer Markets: A Delphi Study

Add to Citation Manager for The Role of Geodemographics in Segmenting and Targeting Consumer Markets: A Delphi Study

Journal Articles

A Preliminary Investigation into Pre‐ and Post‐Purchase Risk Perception and Reduction

V.‐W. Mitchell, Pari Boustani

European Journal of Marketing (1994) 28 (1): 56–71.

https://doi.org/10.1108/03090569410049181

Published: 01 January 1994

View article titled, A Preliminary Investigation into Pre‐ and Post‐Purchase Risk Perception and Reduction

Add to Citation Manager for A Preliminary Investigation into Pre‐ and Post‐Purchase Risk Perception and Reduction

Journal Articles

Market Development Using New Products and New Customers: A Role for Perceived Risk

V‐W. Mitchell, P. Boustani

European Journal of Marketing (1993) 27 (2): 17–32.

https://doi.org/10.1108/03090569310026385

Published: 01 March 1993

View article titled, Market Development Using New Products and New Customers: A Role for Perceived Risk

Add to Citation Manager for Market Development Using New Products and New Customers: A Role for Perceived Risk