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Keywords: (e)WOM
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (8): 2281–2308.
Published: 19 July 2022
... applications to other marketing communications. 01 11 2020 11 05 2021 23 12 2021 01 05 2022 12 06 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Peer-to-peer communication (e)WOM Systemic functional linguistics Hedonic...
