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Keywords: Company performance
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2002) 36 (9-10): 1076–1102.
Published: 01 October 2002
... behavior and export success may also depend on whether the firm’s core export market offerings are services or physical products. © MCB UP Limited 2002 Export Market orientation Service operations Product management Company performance In what follows, then, we provide a discussion...
