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Keywords: Marketing strategy
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2002) 36 (7-8): 928–949.
Published: 01 August 2002
.... © MCB UP Limited 2002 Consumer attitudes Country of origin Product attributes Turkey Marketing strategy During the past several decades, country‐of‐origin research has attracted significant attention from researchers and practitioners alike around the globe (Banister...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2000) 34 (11-12): 1315–1337.
Published: 01 December 2000
... is dominated by an innovative, proactive, and risk‐embracing style. © MCB UP Limited 2000 Universities Funding Entrepreneurship Strategic management Marketing strategy The role marketing should play in an organisation has long been debated among business scholars. Some suggest...
