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Keywords: Organizational behaviour
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Journal Articles
Why divide consumer and organizational buyer behaviour?
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2000) 34 (7): 780–796.
Published: 01 August 2000
... moderated by political, social, cultural, individual, behavioural and perceptual influences – just as in consumer buying decisions (Foxall, 1993). © MCB UP Limited 2000 Buyers Purchasing Consumer marketing Consumer behaviour Organizational behaviour Organizational marketing theory...
