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Keywords: Organizational behaviour
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2000) 34 (7): 780–796.
Published: 01 August 2000
... professionals for whom the same strategic consequences apply in such a personal manner. © MCB UP Limited 2000 Buyers Purchasing Consumer marketing Consumer behaviour Organizational behaviour Second, organizational purchasing has generally been presented as a rational and logical activity...
