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Keywords: A taxonomy of marketing solutions for social dilemmas
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2026) 60 (13): 900–934.
Published: 13 October 2026
... at Link to the terms of the CC BY 4.0 license. Social dilemmas Marketing for society Climate change (sustainability) social dilemma Marketing strategy Strategic marketing solutions A taxonomy of marketing solutions for social dilemmas Data privacy social dilemma DEI social dilemma Pandemic...
Includes: Supplementary data
