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Keywords: AI-enabled checkouts
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (6): 1650–1683.
Published: 07 May 2021
...Yuanyuan (Gina) Cui; Patrick van Esch; Shailendra Pratap Jain Purpose This paper aims to investigate the effect of artificial intelligence (AI)-enabled checkouts on consumers’ purchase intent and evaluations of the retailing atmosphere. It also offers novel findings pertaining to the mediating...
