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Keywords: AI-labelling
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2026) 60 (13): 521–542.
Published: 11 May 2026
... (e.g. Electrolux, Bosch, Mitsubishi Electric and Miele) incorporate AI without explicitly labelling it. This study aims to investigate whether and how labelling an appliance as an “AI” one affects consumer perceptions. The research explores the mechanism underlying the effect of AI labels...
Includes: Supplementary data
