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Keywords: AR face filters
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2026) 60 (8): 1886–1909.
Published: 04 August 2026
...Dheeraj Sharma; Tanya Singh Purpose This research explores the impact of augmented reality ( AR ) face filters, prevalent across social media platforms such as Snapchat, on users’ well-being and self-concept. While AR technology provides various benefits, its potential negative impacts remain...
