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Keywords: Abnormal return
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Journal Articles
Investor sentiment, customer satisfaction and stock returns
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Journal:
European Journal of Marketing
European Journal of Marketing (2015) 49 (5-6): 827–850.
Published: 11 May 2015
.... Findings – This paper finds that customer satisfaction is a valuable intangible asset that generates positive abnormal returns. On average, investing in the Strong-ACSI Portfolio is superior to investing in the market index. Even when the stock market holds pessimistic beliefs, investors can beat...
